I know I’m late to the party, but I have created a Facebook “fan page” for my photography. The term “fan page” is kind of deceiving, it’s more of a small business page, but that’s what Facebook calls it. PhotoShelter was generous enough to provide an excellent getting started e-book that I used to understand what was needed for my page.
A little customization is good, so I created the tower graphic you see at the right as the “profile picture” for my page. It’s style is set up to match my PhotoDeck portfolio site as well as my Bob Rockefeller Photography blog.
Probably the most important thing early on is to get the 25 “likes” that Facebook requires to allow your page to have its own, custom, URL. Mine is now www.facebook.com/BobRockefellerPhotography.
When that’s done, you can create different “like” buttons and boxes (the one at the top of this post is a box) by using the tools in Facebook’s developer area.
We all know that Facebook is becoming a nearly ubiquitous way to communicate with friends and even potential customers. Having your own Facebook page for your business, as separate from you personally, provides another way to make yourself known and to steer people to your other web tools for more information.