After upgrading to the Developer’s Version of the WordPress framework Headway, I thought I should learn more about it by creating my photography site with it. Bob Rockefeller Photography had been running on the PhotoDeck service, but I wanted to bring the whole of it – blog, portfolio and client proofing – all together on the same server. So a project was born.
The decision on the platform (WordPress) and the framework (Headway) having been made, I did some research on a good portfolio system and didn’t take long to find that NextGen Gallery would more than do the trick. It is very powerful and adaptable, towering above the competition.
Finding a client proofing system wasn’t so easy. Many photographers use services such as PhotoDeck, PhotoShelter, SmugMug Pro and Zenfolio, which means the market for WordPress client proofing systems is small. What I found were ProofBuddy (free for Lite and $150 for Pro), Photography Orders ($200), and Photo Video Store ($83). Each had their strong points and each would handle the chore, but in the end I picked ProofBuddy. I’m using the Lite version 2.0 now, but intend to upgrade to Pro when version 2.1 is released.
I had two main requirements for the client proofing system: it had to be easy for inexperienced clients to use and it had to be adaptable enough to be styled to match the rest of the site. With the blog, portfolio and proofing areas all running together, they needed to look like a unified whole, not three independent parts. ProofBuddy’s theme system fit the bill for adaptability – the CSS was exposed and there were template files for tweaking the HTML and PHP as needed.
While the proofing area is not flashy, it has all the pieces needed for a client to easily view their proofs and order the images they want in the sizes they need. The client gets automatic emails confirming the order and on any status updates. I get emails for the orders and can manage multiple clients easily from the administrative interface. There are options for me to offer discount coupons and the Pro version will allow me to sell photo packages.
ProofBuddy connects easily to PayPal as its only payment system, which is fine with me. Most of my work is local and clients pay me directly, anyway. Others may need the more variety payment systems offered by the other options.
In the end, I’m pleased with the results. My customizations are pretty well isolated from Headway, NextGEN Gallery and ProofBuddy so that updates to those key systems won’t require much design (or redesign) effort. Take a look at the Bob Rockefeller Photography site and see how it all came out.


On Twitter I started seeing tweets about something called the